On Wednesday, Woolworths announce the “trial launch” of its same-day grocery delivery service, Woolies Dash.

The service will be a direct competitor to Checkers’ hugely popular Sixty60, which has been eating its competitors’ lunch.

While buying online groceries from Woolworths and Pick n Pay involves booking delivery slots well in advance, Checkers capitalised on the large market for last-minute, urgent grocery shopping. Launched a year ago, its Sixty60 app allows users to shop more than 7,000 products from their smartphone and get their groceries delivered in an hour.

But Woolworths says Woolies Dash will be the first on-demand delivery service that offers a store-to-door cold chain. The retailer designed and manufactured high-tech cooler boxes to make sure that deliveries – via motorcycles – stay refrigerated.

Woolies Dash will delivery groceries, including fresh produce, pantry staples and household essentials.

The Woolies Dash app can be downloaded from the iOS or Android store, and will be available to customers situated within 5km of the following stores during the trial:

The transaction – which follows with another recent sale of a property in Australia – was welcomed by investors, with the Woolworths share price up more than 4% on the day.

Inside the legendary Elizabeth Street store

The 182-year-old David Jones group first opened the doors of its Elizabeth Street store in 1927. It is the oldest department store in the country. The store traded through the Second World War, and in 1954 was the location for a state banquet held in honour of the visiting Queen Elizabeth II. It also hosted Christian Dior’s first ever fashion show to be held outside of Paris.

Following the renovation, each floor now hosts a dedicated shopping category, including a basement-level level for homeware

David Jones

The basement houses luxury homeware products. Source: David Jones

a food section

David Jones

David Jones Food, kitchenware & small appliances on the lower ground. Source: David Jones

four floors dedicated to women’s and men’s fashion, as well as a level dedicated to designer shoes

David Jones

Level 7, the designer shoes department. Source: David Jones

and a Disney-themed children’s floor.

David Jones


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