2020 was a terrible year for the advertising industry. Budgets evaporated, schedules were upended, and production crews faced arrest.

But a couple of stand-out television ads came out before the pandemic became our only reality – and a lot of great work was done as various brands tried to plug in the new world, or actively shape perceptions around it.

These are our nine favourite ads from South Africa in 2020, including two about chicken and one from the government.

My Kreepy Teacher

If you haven’t seen Netflix’s My Octopus Teacher, then one of SA’s best ads of 2020 will make no sense. You can get a sense of it from the trailer, though….


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